When I find a site I like or need, I often bookmark it, but also often find that I have to rename it so that when I'm glancing through my bookmarks, it's easy to find.
Starting the title of a site with the name of a company or the division, or the website itself is no good (unless it's the main page). Take this example from Qualcomm:
After saving it as a link, I end up with this in my bookmarks:
It's the highlighted one, if it wasn't obvious. And that's my point. Notice the other two Qualcomm links near the bottom. The only difference between them is capitalization (which violates the Consistency pattern). I can't tell what they actually link to. The bookmark titled "Customer ..." is actually the renamed version of the highlighted one above. Just by the fav icon (denoting Brew, Qualcomm's mobile software platform) and the word "Customer" I know that it's the customer support portal website for Brew. But I had to take action to get that to happen; it wasn't as simple as if Qualcomm had simply rearranged the title to be "Customer Support Portal | Qualcomm Brew" instead.
[Re-posted from Code Fog.]
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